We want every student to achieve their potential, and believe they can. The challenges? Too many to list. Each student is unique and has their own burdens, surprises, and disruptions that stand between stepping on campus and stepping up to receive their diploma. Colleges and universities know that they need to look at students holistically, understand students’ needs, and provide the services and support that will help students succeed. Pulling everyone together to do this is hard in higher education. It requires integrated planning.